027 Wizard Academy and Whiskey Marketing School

Daniel Whittington spent 20 years laying down tracks in the recording studio as a hired musician before making an unlikely career move.  He was offered a prominent role at the Wizard Academy, a school focusing on marketing and advertising to business owners world wide.  Daniel is also Vice Chancellor at the Whiskey Marketing School, a branch of the Wizard Academy that trains people to be whisky sommeliers and master storytellers.  Would you like to know more about how storytelling can make your brand come to life? How about some songwriting secrets to help you craft your marketing strategy? Tune in to find out how Daniel's musical career made him uniquely qualified to run a marketing school, on this episode of Challenge Assumptions.