028 Be Better Today: How Bonnie Hamilton Built a Culture of Creativity at Washington Golf & Country Club

In this episode of The Fairway to Retail Success, we sit down with Bonnie Hamilton, Director of Retail at Washington Golf & Country Club in Arlington, VA. With a fashion foundation from Perry Ellis and Bloomingdale’s, Bonnie has redefined what a golf shop can be - bringing style, innovation, and creativity to the fairways. She shares how her team has expanded corporate sales, embraced co-branding partnerships, and built a boutique-style shop culture rooted in mentorship and the club’s “Be Better Today” philosophy. Tune in for insights on trendspotting, collaboration, and keeping your retail strategy fresh and inspiring year after year.