028: Building a Digital Marketing Strategy

Episode 028: Building a Digital Marketing Strategy What is digital marketing and how can AEC firms elevate their marketing strategy?Our reliance on technology has prompted today’s leading businesses to reevaluate how they market. Slowly, digital marketing trends have found their way into the AEC industry. While most AEC companies have been slow to adopt new marketing strategies, some have embraced these concepts to generate new business.In this episode, we speak with Danielle Gray, an expert on digital marketing, who helps us understand the breadth of digital marketing and the value of content strategy. After starting her career as a marketing professional, Danielle now runs her own marketing company advising AEC firms on how to elevate their digital marketing efforts.DG Marketing Company is a referral-only marketing firm that helps clients with brand strategy, design and execution, and provides one-on-one coaching with firm leaders. In her free time, Danielle is known for her gift as a speaker, connector, creator, and storyteller and has spoken widely across the country with groups including SMPS and AMA. Her presentations include: Nobody’s Reading That!, Confessions of a Content Whisperer, and a new offering, [Safe Space] with Danielle.Guest:Known for her reliability and humor, Danielle Gray is a Content Marketing Strategist with over nine years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the AEC industry.Show Links:DG Marketing CompanyDanielle Gray, MBA