028: Creating a Story Through Design with Kravet

I am excited to welcome Beth Greene of Kravet Inc to this episode of Bewitching the Home. I’ve been connected with Kravet since my early days as a designer, and they are a great resource for both new and established designers. Beth, who has been with the company more than 30 years, shares her journey with design. She also explains how the company has evolved over the years, focusing now on sharing a story through their offerings. The full range of support they offer helps designers create spaces that tell unique stories within clients’ homes.Guest Bio Beth Kimless Greene is the Executive Vice President of Marketing and Strategic Branding at Kravet Inc. She joined Kravet more than 30 years ago to create the in-house Marketing Department. Over the last few years she directed the company’s success with responsibilities for all branding, marketing and communication efforts including advertising, media, public relations, digital initiatives, licensing, visual marketing and special projects. She has led the company to create the first-ever searchable website of products in the industry to an award-winning print advertising campaign for the Kravet brand. She has also spearheaded special projects and events such as the Ronald McDonald House Project Design Showhouses, 2 design books focusing on the interior design industry, and Blogfest that tapped into the emerging media arena. In 2015, Beth led the development and launch of the first-ever, to the trade only e-commerce platform for designer-quality finished products as a complement to Kravet Inc’s businesses called CuratedKravet.com. She continues to be the voice of the Kravet Inc. company and works diligently to keep the branding of Kravet, Lee Jofa, Brunschwig and Fils, GP&J Baker and now Donghia relevant and top of mind to all designers and their clients.Featured in this episodeFeatured candle: Beeswax candle from Mithras CandleFeatured brew: Lemon Verbena tea from Paru Tea BarFeatured Tarot deck: Radiant Crystal Cards - BouchetteDesignConnect with Beth & Kravet Website:www.kravet.comInstagram:Kravet IncBeth GreenePinterest:Kravet IncIntroducing my new membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to build valuable relationships of your own. Learn more.Connect with Rachel LarraineWebsiteInstagramPatreonInterior Design Services