#028: Jonas Norberg of Pacemaker talks AI DJing and collaborative mixing

Growing up in a hippy collective, the young Jonas Norberg was always around music - but it was when he sold his bass guitar and bought decks and records that his path as a DJ was set. However, it is Jonas's work with Pacemaker DJ hardware and software that has shaped his adult life. Pacemaker originally made an innovative portable, handheld DJ device. But that led to the current incarnation of the company, as a developer of innovative AI-driven DJ apps that are helping music lovers to become DJs. Pacemaker was one of the first (and is still one of the only) DJ apps to offer Spotify streaming, and the company's "Metamix" technology is helping DJs to collaborate on and share their mixes legally. Here, Jonas shares his story, including a "will it/won't it work?" Steve Jobs-esque technology keynote moment, and a great Eric Prydz & Swedish House Mafia tale. • More about Pacemaker at the Pacemaker website