028. Meghan Hicks| IRunFar managing director. A perspective on trail running from the athlete and media side of the sport

Meghan Hicks is IRunFar managing director, an outdoor lover and a trail/ultra runner. This conversation was rewarding in so many ways. We wanted to bring a new perspective, which is different from that of a pro athlete, on a few key topics regarding the sport of trail/mountain/ultra running We chat about the current state of the sport what the future could look like, we explore different approaches to trail and ultra running, we talk about the importance of telling an athlete's story and how the media can influence the development of the sport. Resources: Kilian Jornet's article summarizing the current state of trail running Support IRunFar _____________________________ Follow @vert.run on IG Download our app and sign up to our training plans on vert.run You can send us a message with any questions for us or for our guests! https://anchor.fm/vertrun/message Francesco's links: Instagram | Twitter | Strava | Website