#028 Redefining Men's Grooming Through Confidence and Care - Dully Sayed. eussen Health Life & Style. Proudly sponsored by Unifi Capital.

Redefining Men’s Grooming Through Confidence and CareBarewolf Clinic has become a pioneer in reshaping the way men approach grooming and self-care. Founded by Dully Sayed in 2011, the clinic was built on a simple yet powerful idea: men feel more comfortable being treated by men. What began as a weekend side project in his ex-wife’s hair salon has grown into a brand that has carried out more than 200,000 treatments for nearly 10,000 men.Sayed, originally an electrician, saw early on that men often felt awkward or reluctant to return to female-led clinics. By keeping the model exclusively “for men by men,” Barewolf has built a space where clients feel at ease, treated with respect, and, as Sayed puts it, “like kings.” While the business model isn’t as commercially lucrative as unisex clinics—men traditionally spend less on beauty treatments—the strong identity has ensured loyalty and growth.One of the clinic’s signature treatments is the BareZillian, a male-focused version of the Brazilian. Beyond aesthetics, clients report improved comfort, hygiene, and confidence. Sayed explains that most men require six to twelve treatments for long-term results, with laser sessions reducing hair by up to 80%. Many discover unexpected benefits, such as smoother skin and rejuvenation from the laser’s stimulation of collagen. For others, hair removal goes beyond preference—it can prevent medical issues like pilonidal cysts and painful ingrown hairs. Hosted on Acast. See acast.com/privacy for more information.