028- Transforming the modern drive-thru with Alice Crowder of Krystal

from The Feed · host HNGRY

Alice Crowder is the CMO of Krystal, a 300-unit regional QSR operating across the Southeast. The iconic Georgia-based slider chain was acquired out of bankruptcy by Fortress at the beginning of the pandemic and has since transformed itself through the launch of new AI-powered drive-thrus and celebrity-branded locations from former Giants player Victor Cruz. In this episode, we’ll dive into how Krystal A/B tests dynamic drive thru menus, launches new menu items, and is optimizing the drive-thru and off-premise experience.

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This episode was published on January 21, 2022.

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