EPISODE · Jul 17, 2018 · 31 MIN
029: Is Sustainability Unmanly?
from Sustainable Minimalists · host Cloud10
Men are less likely to buy eco-friendly products. They’re hesitant to carry reusable bags + drive hybrid cars, too. That’s because environmentalism is for women + crossing gender boundaries makes men uncomfortable. Sustainability has long been associated with femininity. On today’s episode we examine why this stereotype exists; we offer research-based methods to engage reluctant men in the eco-friendly movement, too. My guest today is Dr. James Wilkie. He’s a consumer psychologist, professor + researcher who examines how social norms... Read More Read More The post 029: Is Sustainability Unmanly? appeared first on Sustainable Minimalists.Our Sponsors:* Thank you to LifeStraw! https://lifestraw.com/Support this podcast at — https://redcircle.com/sustainable-minimalists/exclusive-content Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
Men are less likely to buy eco-friendly products. They’re hesitant to carry reusable bags + drive hybrid cars, too. That’s because environmentalism is for women + crossing gender boundaries makes men uncomfortable. Sustainability has long been associated with femininity. On today’s episode we examine why this stereotype exists; we offer research-based methods to engage reluctant men in the eco-friendly movement, too. My guest today is Dr. James Wilkie. He’s a consumer psychologist, professor + researcher who examines how social norms... Read More Read More The post 029: Is Sustainability Unmanly? appeared first on Sustainable Minimalists. Our Sponsors:* Thank you to LifeStraw! https://lifestraw.com/Support this podcast at — https://redcircle.com/sustainable-minimalists/exclusive-content
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029: Is Sustainability Unmanly?
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