029 The 4 minute rule with Steve McDermott (Part 1) | Best personal development books

029 The 4 minute rule with Steve McDermott (Part 1) | Best personal development booksIn this episode, Ricky Locke interviews Steve McDermott, a motivational speaker and author. Steve shares his journey from being a creative director in an advertising agency to becoming a motivational speaker. He emphasizes the importance of personal development and taking personal responsibility for one's life. Steve introduces the concept of the four minute rule, which states that first impressions are crucial and can make or break a relationship. He explains how to apply the four minute rule in both business and personal interactions. In this conversation, Steve McDermott discusses the power of non-verbal communication and the impact it has on our relationships. He introduces the concept of the four-minute rule, which emphasizes the importance of spending quality time with others. McDermott shares examples of how the four-minute rule can be applied in various contexts, including personal relationships and customer experiences.He highlights the role of first impressions and consistency in creating positive experiences. McDermott also explores the concept of ow and wow experiences and encourages listeners to take action to implement the four-minute rule in their own lives.TakeawaysPersonal development is essential for becoming the best version of yourself.Taking personal responsibility is key to achieving success.The four minute rule highlights the importance of first impressions and managing expectations.Applying the four minute rule can improve relationships and create positive experiences. Non-verbal communication plays a significant role in our interactions, with 55% of communication being non-verbal.The four-minute rule emphasizes the importance of spending quality time with others to strengthen relationships.Mobile devices can be a distraction and hinder the application of the four-minute rule in our technological world.Creating a positive first impression and delivering wow experiences can have a lasting impact on relationships and reputation.Chapters00:00 Introduction01:16 Steve McDermott's Background04:00 Discovering Personal Development05:26 Challenges and Goals in 202006:21 The Book: How to Be a Complete and Utter Failure07:14 Personal Development with a Sense of Humor08:14 The Importance of Learning Personal Development at a Young Age09:39 Taking Personal Responsibility11:29 The Four Minute Rule13:49 The Power of First Impressions21:41 Applying the Four Minute Rule22:36 The Power of Non-Verbal Communication23:27 Applying the Four-Minute Rule in Relationships24:23 The Impact of Mobile Devices on Relationships25:45 Using the Four-Minute Rule in the Technological World26:14 The Personal Impact of the Four-Minute Rule27:12 Creating a Magical Customer Experience28:37 The Importance of First Impressions29:33 The Importance of Consistency in the Four-Minute Rule30:30 The Role of Training in Creating Positive Experiences31:24 The Impact of First Impressions on Reputation32:17 The Power of Ow and Wow Experiences41:24 Unpacking the Three Customer Experiences: Ow, How, and Wow44:14 Taking Action to Implement the Four-Minute Rule45:18 Conclusion and Call to ActionSteve's LinksGrab a copy of Steve's latest book hereFind out more about Steve at https://www.stevemcdermott.com/Twitter : https://twitter.com/stevemcthinkingInstagram : https://www.instagram.com/stevemcthinking/LinkedIn : https://www.linkedin.com/in/stevemcdermott/Free ResourcesFREE Ebook 10 SIMPLE STEPS TO SELL WITH CONFIDENCE FREE Ebook 10 tips to improve your productivityFree Workbook : Understanding Your ValuesFREE EBOOK : Improve your confidence and create awesome videos with a smartphoneFollow me on Instagram & Facebook at: @rickylockemagic For more about me and what I do, check out my websitePatreon thanks!Shout out to the amazing Patron supporters for keeping this podcast going; thank you Ant Howe, Cheri Brenton, Chris Lovett ,Steve McDermott & Rory Barnes! You are all amazing!Come Join the UNLOCKED community where you can receive...Early access to episodesPatron shout outs and recognition at the end of every episodeExclusive backstage content and bonus episodesAsk me anything - have your questions answered onlineShape the future of the podcast with your requests.Live hangouts every month supporting each other to UNLOCK success(Optional - become a sponsor of the show!)Exclusive giveaways and HUGE Discounts off my online courses and so much more...To be a Patron and support the podcast just head to this link or head to https://www.patreon.com/theunlockedpodcastI can't wait for you to be a part of this journey!Free ResourcesFREE Ebook 10 SIMPLE STEPS TO SELL WITH CONFIDENCE FREE Ebook 10 tips to improve your productivityFree Workbook : Understanding Your ValuesFREE EBOOK : Improve your confidence and create awesome videos with a smartphoneFollow me on Instagram & Facebook at: @rickylockemagic For more about me and what I do, check out my websitePODCAST MERCHANDISE!!!It's officially here! Woohoo! You can now buy your own UNLOCKED podcast notebook. The perfect addition to share your thoughts, ideas, and inspiration from the podcast. Available here!A new episode is out every Wednesday. So make sure you hit SUBSCRIBE so you don’t miss out on any episodes coming soon.And, if this episode brought some value to you, or even a smile, then please leave a review or a rating. That would be amazing!Thanks for listening, I hope you enjoy this episode and I'll join you next week for another episode of UNLOCKED!TranscriptRicky (00:13.006)Hello everybody and welcome to another episode of Unlocked, the podcast that inspires you to create a successful, happy and positive life. Hosted by me, Ricky Locke, professional magician and speaker, who's on a mission to understand how can we truly live the best version of ourselves. Welcome to this week's episode. It's great to have you here and you are about to hear a fantastic conversation that I had with one of my heroes. I know I say that a lot, but this week's guest really is because many years ago his work inspired me to think about how can we be the best version of ourselves?And he has a great concept called the four minute rule, and it's a profound idea that will switch on a few light bulbs or two. It will certainly help you create greater first impressions in life and hopefully help you to live a better version of yourself. We had such a great conversation and a few giggles together that we've split this episode into two. But I hope you enjoy the episode. And as always, don't forget, head over to Apple Podcasts or Podchaser and leave a preferably five star rating. That will help out. And then this podcast can be shared to more listeners.But without further ado, enjoy this episode with the wonderful Steve McDermott.Ricky (01:16.91)Hello everybody and welcome to another episode of Unlocked. My next guest over the last 26 years, he has been a broadcaster, businessman, author, and is recognised as one of Europe's funniest, most insightful motivational speakers and facilitators. He is one of the prestigious European Motivational Speaker of the Year award three times, and Asda describes him as half business guru and half stand -up comedian. Welcome to the show, Steve, how you doing? Hello Ricky, I'm good, I'm good. In these interesting times still that we're in.Yes, it is, isn't it? Yeah, quite interesting. And for everyone listening, we're recording this on the 15th of March, 2021. Yeah. Who would have known 12 months ago, Steve, that would be in this position right now? Nobody's answer. And as you know, because I know you're a big fan of my book, and I talk a lot about my book about vision. And I think the thing that people have all struggled with, yours truly included, is nobody knows. You know, I'm sick of that word. It's a cliche, isn't it? Unprecedented.Put nearly a year into this interesting time, still nobody really knows. Yeah, not even a magician and a mind reader could have predicted this. That's how tough it was. But look, it is a pleasure to have you here, Steve. I'll explain a little bit more later on, but your class is one of my heroes, which is, I'll go into more detail a little bit later on. And I only discovered you about four or five years ago with two lovely ladies called Bev and Kate. So fans of the podcast will know, I have a bingo card, Steve, that...I often reference the same people in every single episode and Bevan Kate get mentioned. So anyway, I'm bingo right now. You might get a line today. There you go. But it's a pleasure, mate, to have you on here. Thank you for coming on and tell us who you are. I know we had a really cool intro there, but tell us who you are. Well, you know, I've been so this last year I was celebrating 26 years as a motivational speaker, which always tickles me because I'm from Yorkshire. Right. And those two things don't always go together. I think.When I first started, there weren't that many motivational speakers. If you go on LinkedIn or Facebook, everybody's a bloody motivational speaker now, aren't they? Right. But back then, somebody from York should be in a motivational speaker. It's usually somebody rara from America, right? It's a long story how I got there. But short version is I was a creative director of an advertising agency. And again, people go, hang on a minute. You went from being creative director. So if you're not sure what, you know, if you've seen the series Mad Men, have you seen that, Ricky? Yeah, yeah. We were like the documentary version of that really in the 1980s, right?Ricky (03:33.87)So Crypto, how do you go from that to being a motivational speaker? Well, I got promoted to my level of incompetence, has that ever happened to you? That's why you're really good at one thing. So you're like an English teacher and now they go you're head of English. So in my case, I was a copywriter in an ad agency, now you're creative director, which meant I was now in charge with 40 mad people. And I thought there's probably more to this leadership thing than just making it up. So I went on my first ever self -development course.And I know you're a big fan of self development and a lot of your podcast talks about that in 1990. Wow. I was one years old. There you go. 1990 first ever time. And so I was in my thirties, right? First time. And it was the day, the classic Dell Carnegie, how to win friends and influence people. Right. And I did that in Carnegie. I'm a brilliant model where they go, if you're any good, you do the cost 14 weeks and they go, do you want to come out andcome back and help out. So we won't pay you, but you have to do the course again from back at room and you have to be a role model. So I got hooked on personal development and I started taking ideas back to the agency and people loved it, right? And then eventually I thought, you know, I love this so much, I'm going to start my own company. So I start my own training company. Then I started doing big events and eventually an agent came along to my events and said, can I be your agent? And I how does that work? Well, you know, I just get your gigs and you turn up and talk for 45 minutes, which I'm quite good at. All my school reports said,Steve needs to realize he won't get very far in life if he keeps talking in class, right? So they didn't have, career advisors didn't have like job speak