03 Category 4 Hurricane Chaos or 17x ROI? with Adam Saad

Did a Hurricane Just Hijack My Trade Show ROI?! with Adam SaadWhat do you get when you mix a hurricane, a $25K trade show booth, and one very real contact center expert? A wildly relatable episode of Event About It that proves ROI waits for no natural disaster.Host Megan Martin sits down with Adam Saad, former Salesforce top seller turned tech stack whisperer, for a hilarious and heartfelt convo about surviving the sales grind, rebuilding after burnout (and actual flooding), and why he'd rather trip over his own booth banner than get ghosted by bad leads.We play a chaotic round of “Would You Rather: Trade Show Edition” (puppy booths vs. rogue DJs, anyone?), spill the tea on spammy follow-ups, and hear how one flooded Florida house led to a 17x return. Oh, and yes—the sauna survived.✨ In this episode:Whether it's better to crash a demo or trip over a booth banner (and why!)The challenges of event follow-up—and why bad marketing can haunt you foreverHow to think about event ROI the right way: focusing on qualified leads, not quantityWhy real-world mishaps, like managing events while surviving a hurricane, still lead to successHow authentic moments and personal connections drive better event outcomes👉 Want to hear more from Adam? Tune into the “After Show” where we unpack burnout, bootstrapping, and why Adam’s building his own rocket ship to Mars, one smart hypothesis at a time. Listen the After Show HEREConnect with Adam ⁠⁠HERE⁠⁠Listen to Adam’s Podcast HEREConnect with Megan HEREEnjoyed the episode? We want to hear from you and your vent of the week!Head over to ⁠⁠eventaboutitpodcast.com⁠⁠ to leave us a voicemail with your burning questions or your own Vent of the Week story to be featured in a future episode.While you're there, don't miss out on joining The Squared Squad, where you'll get exclusive access to bonus content, including:The Event About It After Show's dynamic dialogueBehind-the-scenes insights and extended conversations with episode guests.Early access to new episodes, insider tips from top event pros and the chance to submit your questions to upcoming guest interviews.Subscribe, leave a review, and share this episode with your fellow event enthusiasts.Until next time—keep growing, keep laughing, and keep Eventing About It!