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03. Del marketing episode artwork

Jan 12, 2017 28 min

03. Del marketing

from Transmedia

Esteban Galán entrevista a Irene García profesora en la Caledonian Glasgow University que nos habla del marketing, de la movilidad internacional, del consumo audiovisual en los niños y de la pasión por vivir comunicando. Como mentores nombra a Carlos Scolari por la influencia tanto personal como académica que ha tenido en su carrera. Nos regala un best seller como El secreto del que destaca la capacidad para comunicar cuestiones complejas de manera sencilla. Esa sencillez y vitalidad que despliega la profesora Irene García en la entrevista tiene su colofón con la elección de esa comedia francesa protagonizada por Audrey Tautou: la inolvidable Amelie (Le fabuleux destin d'Amélie Poulain) Referencias http://www.gcu.ac.uk/gsbs/staff/drirenegarcia/ https://transmediacommmunication.com/

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03. Del marketing

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