03: Does Your Brand Suck?

This week the Hot Young Designers talk about the importance of branding even if you're a small, solopreneur business. They discuss what a brand is and what it isn't, ideas for defining your niche, and how to create a brand toolkit. Its not necessary to invest big money and most of their suggestions can be accomplished spending zero dollars.Questions/comments? Email us at [email protected] RebeccaInstagram + WebsiteFollow ShaunInstagram + Website• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •Sizzle + Fizzles of the WeekRebecca's  backyard flooding sitch + new gallery wallShaun's playlist find that helped him focus + Schitt's CreekRebecca's favorite Provence Work Music playlist from Jamie BeckStuff they mentionedIdentité Collective blog: Business ResourcesCurio Electro Define Your Brand VoiceAlexa Hampton Luxe portfolio vs Real life personalityBrand ToolkitWhat’s in the toolkit: 6 thingsBio - Write a long (100-200 words), medium (3 sentence) and short (1 sentence). Write Your Bio articleHeadshot - update a couple times a year. Ask your photographer to sneak in some shots of you at your next project shootRecognition - awards, press Rebecca's press page example)Branding - logos, logo guide (example)Testimonials - client and partnersMedia Kit - optional-update as needed, quarterly (templates)