03: Greg Heine

On today's episode, Chris interviews his brother, Greg Heine. Greg served as President of Flightdocs before the company acquisition by ATP. Greg has recently started his own company, GHC Interactive, which delivers comprehensive strategies and solutions to help accelerate growth for businesses within aviation.A big theme of today's show is "just do it". When you take a look at your industry, do you feel like most people are putting out high quality content that people find valuable? There's a good chance the answer is no, so get started on marketing yourself and getting your brand out there today. Your first video, post, or article may not be the most incredible piece of work, but it's all an iterative process, so get started and keep going.We talked about a variety of topics, including:GHC Interactive and the services they offerSales processes and going from a successful small business to a medium size businessPitfalls of standard consulting and how GHC does it differentlyDigging in with customers to understand every aspect of their business and make an actual differencePutting out high quality content/resources that can lead to monetizationCheck out GHC Interactive at https://www.ghcinteractive.com/Connect with Greg on LinkedIn at https://www.linkedin.com/in/gregpheine/To learn more about the Musician On A Mission course mentioned in the episode, visit https://www.musicianonamission.com/If you like what you hear and want to have a podcast produced for you, visit www.cheineproductions.com to learn more. We offer podcast production and more in Bonita Springs, FL.