03-How to Avoid a Failed High Ticket Offer Launch

Send us a textI have survived two failed high ticket launches of the same offer in 2020. The first time, I launched without a coach and a smaller social media following. The second, I launched with the guidance of a coach and a larger following. Needless to say, neither launch worked.In today’s episode, I share my story, starting with my old business model, increasing my rates, and heading into my failed launches. I also share the mistakes that I’ve made so you can avoid a failed high ticket launch of your own. Last but not least, I share the 4 levels of ideal client connection that you need to know to attract the right people to your offer.This episode is for any service-based entrepreneur or coach who is looking for a solution to launching their premium or high ticket offers with ease and assurance. Tune in and let’s get clear on how you can set your offers up for success.Here’s a closer look at the episode:The background of my business and freelancing journeyRaising my rates and changing my business modelLeaning into your new target audienceWhy it’s so important to know your ideal clients and their problemsConveying value for the right peopleHow to target people for your offerThe 4 levels of ideal client connection that you need to know“I can tell you with certainty that if you really focus in on really getting to the bottom of the four levels of what you need to connect with your ideal client, then you will be able to sell your high ticket offers, and you will be able to avoid those failed launches.”Links & Resources Mentioned:Website: https://hermarketingcoach.comFree Masterclass: https://hermarketingcoach.com/resourcesInstagram: https://www.instagram.com/hermarketingcoach/Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple PodcastsThanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here. Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here. ________________ Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn. Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com