#03: How to design a more ethical user experience AND drive more conversions for your subscription apps with Jaycee Day (Senior Product Designer at GitHub)

In this episode, I spoke with Jaycee Day, a Senior Product Designer at GitHub. She previously worked at Blinkist where she helped them drive a 23% increase in trial conversion, a 55% reduction in customer complaints & a 1000%+ increase in push opt-in rates. The paywall she designed along with the team is now being prescribed by both Apple & Google. In this episode we talk about: The BLINKIST paywall & process Jaycee & the team used to get there. The paywall, which is now prescribed by both Apple & Google led to a 23% increase in trial conversion, a 1000% increase in push opt-ins & 55% reduction in customer complaints with a single paywall.  We also talk about the company’s culture which often is a BIG plus when implementing these solutions. How do you design for both business outcomes and people outcomes? Can ethical design lead to better results for your app? Typical areas & processes that Jaycee recommends you look into for optimising your onboarding & conversion flows—her thoughts on using best practices for your paywall design, etc. How can you use qualitative research to influence your onboarding & conversion funnels? How do you decide how long your onboarding flow should be? Does a longer flow guarantee lower onboarding rates? How does it vary based on the app vertical? We shortly also discussed how ethical design will be a crucial component of an app’s onboarding, and conversion flows as the users start demanding more from their apps & their data. Socials Jaycee's Linkedin profile Jaycee's Twitter profile Articles How Solving Our Biggest Customer Complaint at Blinkist Led to a 23% Increase in Conversion How we got a 98% success rate for our bot for Zalando — A UX case study The Powerful Fix to the Usability Testing Process Contact: If you want to work with Jaycee, you can reach out to her at [email protected].