03 - How to Retain 93 of Your Employees and Have a Massive Positive Impact by Clarifying Your Purpose Discovering Your Superpower and Living Out Your Values

Charles Antis, Founder and CEO of Antis Roofing and Waterproofing and also "cheerleader for good," joins us today as we talk about the importance of purpose and values in running a successful business. We dive into the unique beginnings of his company in 1989; how his passion for helping others drives his business, and how clarifying the Antis Roofing's purpose and values have helped him create a company that is at the forefront of the conscious capitalism movement. Charles serves on the board of directors of the National Roofing Contractors Association; is a member of The Roofing Industry Alliance for Progress; and serves on the board of directors and advisory councils for several non-profit organizations including Habitat for Humanity Orange County and Ronald McDonald House Orange County.   In this episode we cover: The massive impact of clarifying values and purpose in his organization in both retaining employees and having an impact for good in the community. The positive effect of generosity in his personal life, business, and the lives of those who work for him. The results of focusing on clarifying, defining and living out his purpose for his company, services, profitability and business expenses; how he began to see this idea and, the steps he took to achieve this. The advantage of having a clarified purpose and a clear set of values and the challenges he went through implementing this in his company. The story of how the Superpower word and language started in his company. The result of having employees who are fulfilled with their jobs. Charles' 3 tips for CEOs to lead in the most positive way possible - clarify your purpose, understand yourself, and take care of yourself.   Links Charles Antis LinkedIn Antis Roofing Website