#03: Nathan Barry, CEO of ConvertKit, talks failed experimentation, the value of word of mouth, and growing his business to $1.2MM MRR

Nathan Barry isn't the typical startup founder. His company is based outside of a major tech hub (he lives in Boise, Idaho), he's bootstrapped his business to ~$1.2 MM in MRR, and he's as transparent as they come (putting all his financials up online for the world to see). Find out how he's mastered growth by embracing unconventional wisdom — and why one A/B test almost tanked his signup flow this past year. Our conversation with Nathan covers the two inflection points that dramatically altered the course of ConvertKit, the decision behind switching to a credit card required sign-up flow, and how he's increased MRR using unusual tactics. We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!