03 Ryan Kovach - Artillery operator, Rockstar (literally), 1st Degree Jui-Juitsu Black Belt, AEC CMO, Author.

Summary Ryan Kovach shares his journey from growing up in a small town in Texas to serving in the military as a 13 Mike MLRS operator in Germany. After leaving the military, Ryan joined his mother's staffing company and eventually started his own marketing agency. He emphasizes the importance of marketing in the construction industry, particularly in attracting talent and building a strong brand. Ryan also highlights the need for companies to view marketing as more than just generating leads, but as a way to tell their story and attract top talent. This conversation covers the importance of branding and marketing in the AEC industry, the shift from the handshake model to marketing in the built environment, and the role of SEO in attracting international clients. The conversation concludes with an upcoming book titled 'How to Win the War on Talent and Construction'. ➡︎ For Built Environment Tech Go Here: https://jet.build/ ➡︎ Watch This Next: https://youtu.be/-NpqyK_fKSY Mentions in This Video Ryan's Info: ➡︎ Linkedin: https://www.linkedin.com/in/c-r-kovach/ ➡︎ Business: https://www.altcmo.net/ ➡︎ Books: - https://amzn.to/4a7xEvc (amazon) - How to Win the War on Talent and Construction - coming soon! Subscribe To Our Podcast Here ➡︎ YouTube: https://www.youtube.com/playlist?list=PLKONY1n1qysTx2RiBiwj28QzLc8gI2oui ➡︎ Spotify: https://open.spotify.com/show/2ZizGddgHgKA4oimoLkNRc?si=cd7c0afd6b064292 ➡︎ Apple Podcast: https://podcasts.apple.com/us/podcast/the-veterans-who-build-show/id1731456067 ➡︎ Instagram: https://www.instagram.com/vwbshow/ ➡︎ X: https://twitter.com/TheVWBShow Ways To Work With Us At VWB ➡︎ Free Consultation: Learn how tech can help your Built Environment business here, https://outlook.office365.com/owa/calendar/[email protected]/bookings/ ➡︎ Inquiries: If you'd like to join the show, reach out here, https://jet.build/contact Connect With Us! ➡︎ LinkedIn: https://www.linkedin.com/in/adamstark512/ ➡︎ LinkedIn: https://www.linkedin.com/company/veterans-who-build ➡︎ Facebook: https://www.facebook.com/veteranswhobuild/ ➡︎ Instagram: https://www.instagram.com/vwbshow/ The Veterans Who Build Show ➡︎ At VWB, we are on a mission to provide a platform for Veterans to share their story, empower others for success, transition from Military to civilian to profession, chat translatable skills, professional and personal wins, and all things Built Environment The VWB Show Sponsors ➡︎ The VWB show is sponsored by @jetbuild ➡︎ Find more information on Jet.Build, here: www.jet.build ➡︎ Jet.Build is THE central command for RE development and construction portfolio management. Solutions range from project finance to stakeholder collaboration, construction operations, and data reporting with AI. Jet.Build is the better way to build Timecodes Chapters 00:00 Introduction and Connection 02:41 Growing Up and Joining the Military 06:06 Transitioning from Military to Civilian Life 12:32 Experiences in Germany 16:12 Post-Deployment and Career Shift 27:15 The Importance of Marketing in the Construction Industry 35:12 The Importance of Branding in the AEC Industry 36:07 The Shift from Handshake Model to Marketing in the Built Environment 37:21 The Role of Marketing in Scaling Business 38:26 The Power of SEO in Attracting International Clients 39:13 The Value of Branding and SEO in Mergers and Acquisitions 40:06 The Timing of Branding and Its Impact on Business Valuation 41:47 The Benefits of Starting Branding Today 42:17 The American Staffing Association Voice Awards 44:16 Career Wins: Selling the Agency to Young Entrepreneurs 45:12 Personal Wellness Practices: Brazilian Jiu-Jitsu, Exercise, and Diet 50:25 The Benefits of Walking and Breathwork 53:34 Book Recommendations: 'As a Man Thinketh' and the Bible 55:12 Upcoming Book: 'How to Win the War on Talent and Construction' #veteranswhobuild #realestatedevelopment #construction #aec #cre #realestate #veterans #adamstark