03 - The «message in the bottle» project
from Product Design - Video collection Hosted by Jose Gotzsch
This module has two objectives. Objective one is to analyse as a marketing executive which messages in the packaging will positively differentiate it from competitors. Objective two is to create the packaging as a product design team and therefore to become aware of the good (and bad) moments in the creative process. First enjoy looking at the projects by your fellow students in the differents slide show. The methodology for this project is clearly explained on the vidéo.
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This episode is 23 minutes long.
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This episode was published on May 19, 2011.
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