03 - The Rule of One: How to Write Copy That Connects with Laura Sands

Send us Fan MailIn this episode of Between The Bells, I’m joined by copywriter and workshop leader Laura Sands. After leaving a corporate marketing role in search of flexibility and challenge, Laura built a thriving freelance business that now includes copywriting, AI-integrated content training, and practical workshops.We chat about: ✍️ How Laura went from blogging on maternity leave to full-time freelance copywriting🧠 Why she believes good writing starts with knowing what good looks like 🧰 The power of breaking writing into three steps: planning, drafting, editing 💬 How to apply the “Rule of One” to keep your copy clear, focused and effective💡 Tips on navigating AI tools with confidence, not fear ☕ Creating a calm and intentional morning routine (dressing gown included!)Bell Ringing Takeaway: Your health is your business. Laura’s reminder to look after the basics - movement, rest, nutrition, and support - is vital for long-term success.School Drop-Off Shoutout: No school run these days - just one good coffee, a stroll in the garden, and a fresh mindset to start the day right.Homework Assignment: Apply Laura’s “Rule of One” to your next piece of writing - one reader, one message, one focus. Simplicity is the secret to copy that connects.Connect with Laura Sands: 🌐 Website: laurasands.co.uk 🔗 LinkedIn: linkedin.com/in/lauralsands 📸 Instagram: @laurawritescontent🎙️ Edited with precision by podcast editing master, Mike Roberts of Making Digital Real ⏺️ Got feedback, a question, or want to be on the show? Leave me a voice message by CLICKING HERE – we might even feature it in a future episode!✨ Subscribe, follow, and share with anyone who’s growing their business between the bells.🔗 Connect with Rebecca on LinkedIn: linkedin.com/in/rebeccanewenham 🌐 Learn more about Get Ahead: getaheadva.com