03. Where By Abigail Scarfe actually came from

So this is the story of By Abigail Scarfe, how it started and how it very nearly ended!It began in a spare bedroom with a grey carpet, a beanbag off Argos, and a lot of free shoots. We talk in detail about the years that followed, doing it properly from day one, the importance of newborn safety, and how Abigail ended up in the studio of her dreams after only two years.Abigail opens up about how instrumental the business was in her postpartum recovery, only to then almost have to accept it was over.This is an honest conversation not just about the fundamentals of the business, but the emotional journey of the woman behind it, and it's one you don't want to miss.