#03: Your WordPress Structure is Hurting Your SEO with Kacper Krasnodębski (Vilaro)

Is your WordPress site working for you, or is it quietly sabotaging your rankings? In the third episode of the CMS Conf Podcast, we are joined by Kacper Krasnodębski, SEO Team Leader at Vilaro, to uncover a hidden side of SEO—website structure. This episode goes far beyond keywords and plugins. Kacper explains why the biggest SEO problem in WordPress isn’t usually bad content, but "index bloat"—the hundreds of low-value pages, tags, and archives that WordPress creates by default. From the trap of using tags as keyword storage to the "explosive" URL growth in WooCommerce, this conversation will change how you look at your CMS. Learn why a smaller, more intentional taxonomy is often the key to better visibility and how to stop WordPress from publishing pages that shouldn't even exist in search. Meet Our Partner: Vilaro 🚀Vilaro is a strategic SEO and marketing agency specializing in building high-performing website architectures. They help businesses turn complex WordPress sites into scalable, search-engine-friendly assets by mastering technical "invisibles."🌐 Learn more at: https://vilaro.pl/Join Our Community:Stay updated with the latest in content systems, web architecture, and the future of remote work!🌐 Website: https://cmsconf.com/📸 Instagram: http://instagram.com/cmsconf/💼 LinkedIn: https://www.linkedin.com/company/cmsconf/Have any questions or ideas? 💡Feel free to drop us an email at: [email protected] ✉️.Subscribe to our channel to join the conversation on building a life and career powered by technology!