#030: 2016 Predictions for Digital Analytics

As an analyst, it's never a good idea to make predictions without data. With that said, for our first predictions episode, we've chosen to make some big and small predictions for the digital analytics space for the remainder of 2016 -- using only experience and intuition! Join us in Episode 30 as we rely solely on intuition to predict the next 9 months of a multi-billion dollar industry - all in under 45 minutes. Note: Due to the lag between recording and release, our prediction during the episode about a certain Heisman Trophy winner actually came true...before this episode launched. People, places, and things mentioned in this episode: Tealium Ensighten Signal Mixpanel Amazon Redshift Looker Adobe Analytics Google Analytics Optimizely Adobe Target Johnny Manziel Cleveland Browns Paul DePodesta Moneyball Ben Gaines Median Absolute Deviation (MAD) Brian Clifton Domo Sweetspot Intelligence Tableau Software eMetrics "I Predict a Riot" (Kaiser Chiefs)