#030: Connor Joyce on How Behavioral Science is shaping the core of Product Development

Let's know what you liked and learnt! Connor Joyce is a behavioral science evangelist who writes extensively about the future of work, helping establish the field of behavioral science.In this episode on The ContraMinds Podcast, Connor speaks to Swami and Vignesh about the importance of behavioral science and its four pillars of Choice Architecture, Biases & Heuristics, Habit Formation and Social Norms. A deep-dive discussion into the world of human-centred research, Connor gives specific examples with Tesla, Uber, Lyft and Snap. He also talks about the Apple Watch and how the idea of Libertarian Paternalism is driving the Apple Watch’s features for better user outcomes.🔗 Links & Resources:ContraMinds: https://www.contraminds.comSubscribe to our Newsletter: https://blog.contraminds.com🎧 Listen on Podcast Platforms:Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2YApple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972Follow ContraMinds:Twitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contraminds