#030 - Construir marcas premium custa dinheiro (com Mari Tozzini - Farfetch)

from Branding em Tudo · host Galileu Nogueira

Todo mundo acredita que ser uma marca premium é sinônimo de ter altas margens de lucro e um excelente ROI. Mas será que é isso mesmo? Para sermos percebidos como premium precisamos construir uma imagem de premium. E como isso pode ser feito se não há investimento? Eu e a Mari Tozzini discutimos esse mito e abordamos como as iniciativas de branding precisam ser acompanhadas de investimento para se construir a imagem que se deseja ter. Escute esse episódio e, no final, não esqueça de dar as 5 estrelinhas no seu player favorito e encaminhar para, pelo menos, 3 amigos. #branding #brandingemtudo #marca #brand ---- Inscreva-se para Turma 07 do Branding de Perto Imersão - www.galileunogueira.com/bdp ---- Siga a Mari Tozzini no LinkedIn - https://www.linkedin.com/in/mariana-tozzini-a0147a27/ ---- Não deixe de me seguir nas redes sociais. Acesse: Instagram - https://www.instagram.com/galileunogueira Linkedin - https://www.linkedin.com/in/galileu/ ---- Apresentação: Galileu Nogueira Edição de áudio e Sonoplastia: Pâmela Jucio Design: Mars Comunicação Redes Sociais: Brenda Barboni e Bê Aguiar RP: Rebecca Sturki

What this episode covers

Todo mundo acredita que ser uma marca premium é sinônimo de ter altas margens de lucro e um excelente ROI. Mas será que é isso mesmo? Para sermos percebidos como premium precisamos construir uma imagem de premium. E como isso pode ser feito se não há investimento? Eu e a Mari Tozzini discutimos esse mito e abordamos como as iniciativas de branding precisam ser acompanhadas de investimento para se construir a imagem que se deseja ter. Escute esse episódio e, no final, não esqueça de dar as 5 estrelinhas no seu player favorito e encaminhar para, pelo menos, 3 amigos. #branding #brandingemtudo #marca #brand ---- Inscreva-se para Turma 07 do Branding de Perto Imersão - www.galileunogueira.com/bdp ---- Siga a Mari Tozzini no LinkedIn - https://www.linkedin.com/in/mariana-tozzini-a0147a27/ ---- Não deixe de me seguir nas redes sociais. Acesse: Instagram - https://www.instagram.com/galileunogueira Linkedin - https://www.linkedin.com/in/galileu/ ---- Apresentação: Galileu Nogueira Edição de áudio e Sonoplastia: Pâmela Jucio Design: Mars Comunicação Redes Sociais: Brenda Barboni e Bê Aguiar RP: Rebecca Sturki

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#030 - Construir marcas premium custa dinheiro (com Mari Tozzini - Farfetch)

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This episode was published on August 16, 2022.

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