EPISODE · Jan 3, 2023 · 34 MIN
030 From Starving Artist to Making an Income from Your Art
from Paint Rest Repeat: Art Business & Artist Marketing with Ros Gervay · host Ros Gervay and Laura Day
In this episode, Laura and I get real. We lay out the options available to you for making money out of your art and the various business models you can choose from as a modern-day artist. We debunk the idea of ‘commercial art’ being dirty and explain why you must make money to make art. In this day and age, we have access to tools and technology that have never existed before. It is the best time in living history to be an artist and we need to take advantage of the opportunity. If we don't, it would be doing a dis-service to the artists who paved the way for us. We share the four options put forward by well-known author Jeff Goins in his book “Real Artists Don’t Starve” - commercial art, the patronage model, self-patronage and poverty. Make commercial art where your art is a commodity which you sell to the market Engage in the traditional artist patronage model where a wealthy benefactor pays for your livelihood while you create your work Choose self-patronage where you find a way to fund your own art practice by getting a second job either in the art realm or outside of the art scene Where the artist chooses poverty and creates art from that struggle We also dive into the various business models we have seen in the art arena so you can think about how you currently fit in or how you want to fit in: 1. Fine Art Galleries. This is a commercial model where your original work is your only product, and you work with high-end fine art galleries to sell your work. You are represented by a gallery and exclusivity is a factor. They provide you with direction and they take a commission. E.g., Australian artist Wendy Sharpe 2. Retail Galleries. This is another commercial model where you work with galleries such as Art to Art, Fenton and Fenton, Greenhouse Interiors or Jumbled Online. They show your art, stock your art, take a commission. Usually there is no exclusivity. 3. Self-Representation: a. Shop/Gallery. You do not rely on any sort of gallery. You have your own market stall or trade show presence or retail shop. Often you turn your art into products including prints, linen, clothing. E.g., Bromley / Ken Done / Grotti Lotti. b. Online. You do not rely on any sort of gallery. You retail your own original art, prints, products via your own website and online presence. E.g., Tahlia Stanton and Tiff Manuel. 4. Hybrid Model. This is a combination of self-representation and self-patronage where you have a job to fund your practice. E.g., Susan Nethercote - originals prints + commissions + teaching; Ange Miller - originals + teaching; Rach Jackson - originals, murals, licensing. GET THE GUIDE HERE >>> https://www.permissiontopaint.co/how-to-make-an-income-as-an-artist We hope that you enjoy the Show! —---------- Please send us a DM on Instagram to tell us how you found this episode and let us know if you have any ideas for future topics for the show. This episode is sponsored by: Ros’ Art For The Heart Membership for creatives wanting to create regularly and dive deeper into their art journey. For more info, head here: http://www.permissiontopaint.co/afh EPISODE LINKS: Download the guide here >>> https://www.permissiontopaint.co/how-to-make-an-income-as-an-artist Jeff Goins https://goinswriter.com/ Robyn Saurine Robyn Saurine (@robynsaurine) • Instagram photos and videos FIND US AND FOLLOW US ONLINE! Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ Follow Ros on Instagram: https://www.instagram.com/rosgervayart And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/ For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how! Catch you in the next episode!
What this episode covers
In this episode, Laura and I get real. We lay out the options available to you for making money out of your art and the various business models you can choose from as a modern-day artist. We debunk the idea of ‘commercial art’ being dirty and explain why you must make money to make art. In this day and age, we have access to tools and technology that have never existed before. It is the best time in living history to be an artist and we need to take advantage of the opportunity. If we don't, it would be doing a dis-service to the artists who paved the way for us. We share the four options put forward by well-known author Jeff Goins in his book “Real Artists Don’t Starve” - commercial art, the patronage model, self-patronage and poverty. Make commercial art where your art is a commodity which you sell to the market Engage in the traditional artist patronage model where a wealthy benefactor pays for your livelihood while you create your work Choose self-patronage where you find a way to fund your own art practice by getting a second job either in the art realm or outside of the art scene Where the artist chooses poverty and creates art from that struggle We also dive into the various business models we have seen in the art arena so you can think about how you currently fit in or how you want to fit in: 1. Fine Art Galleries. This is a commercial model where your original work is your only product, and you work with high-end fine art galleries to sell your work. You are represented by a gallery and exclusivity is a factor. They provide you with direction and they take a commission. E.g., Australian artist Wendy Sharpe 2. Retail Galleries. This is another commercial model where you work with galleries such as Art to Art, Fenton and Fenton, Greenhouse Interiors or Jumbled Online. They show your art, stock your art, take a commission. Usually there is no exclusivity. 3. Self-Representation: a. Shop/Gallery. You do not rely on any sort of gallery. You have your own market stall or trade show presence or retail shop. Often you turn your art into products including prints, linen, clothing. E.g., Bromley / Ken Done / Grotti Lotti. b. Online. You do not rely on any sort of gallery. You retail your own original art, prints, products via your own website and online presence. E.g., Tahlia Stanton and Tiff Manuel. 4. Hybrid Model. This is a combination of self-representation and self-patronage where you have a job to fund your practice. E.g., Susan Nethercote - originals prints + commissions + teaching; Ange Miller - originals + teaching; Rach Jackson - originals, murals, licensing. GET THE GUIDE HERE >>> https://www.permissiontopaint.co/how-to-make-an-income-as-an-artist We hope that you enjoy the Show! —---------- Please send us a DM on Instagram to tell us how you found this episode and let us know if you have any ideas for future topics for the show. This episode is sponsored by: Ros’ Art For The Heart Membership for creatives wanting to create regularly and dive deeper into their art journey. For more info, head here: http://www.permissiontopaint.co/afh EPISODE LINKS: Download the guide here >>> https://www.permissiontopaint.co/how-to-make-an-income-as-an-artist Jeff Goins https://goinswriter.com/ Robyn Saurine Robyn Saurine (@robynsaurine) • Instagram photos and videos FIND US AND FOLLOW US ONLINE! Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ Follow Ros on Instagram: https://www.instagram.com/rosgervayart And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/ For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts.
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030 From Starving Artist to Making an Income from Your Art
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