030 - Hosting a Podcast & Coronavirus' Impact on the Industry with @fashionoriginatorspodcast

Stephanie is the first person I connected with once I took the leap into consulting and asked to be a guest on her podcast Fashion Originators & I was genuinely shocked when she said yes because her guests have been INSANE! (The founder of Lulu Lemon & the founder of AntiBad to name a few!)   It's taken me just over a year and a half to return the favour to Stephanie because I wanted to speak with her about something juicy and what's more juicy than something which is affecting the global economy? I've been steering clear of the C word on the podcast so far but this episode is focused around Coronavirus & the impact on the fashion industry.   In this episode we discuss : Stephanie's career in the industry Why she started a podcast, her top tips for starting one & pitching to be interviewed The opportunities for small businesses during this time Why the mediocre brands have fallen into administration How the fashion calendar might re-align to people's spending habits Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… links https://www.elizabethstiles.co.uk/shop/fashioncourse https://www.instagram.com/joshuajsmall/ https://www.instagram.com/chiaraferragni/ https://www.instagram.com/class_les/ https://www.instagram.com/viviendepop/ https://www.net-a-porter.com/ https://www.theoutnet.com/ https://www.farfetch.com/   You can keep in touch with Stephanie via the links below: https://www.instagram.com/fashionoriginatorspodcast https://www.fashionoriginators.com/   contact me If you'd like to find out more about working together on your brand, click here The link for the 4 week course is here https://www.elizabethstiles.co.uk/shop/fashioncourse