030: Interview with Jonathan Friedman from Reactful

This week Jonathan Friedman, CEO of Reactful, is our guest and Shira Abel, CEO of Hunter & Bard, talks to him about cold-calling sales, the psychology of sales, sales versus marketing and how to build that funnel. They also touch on Conversion Rate Optimization (CRO) and more. If you'd like to be interviewed on SaaS Insider, ping Shira on Twitter (http://www.twitter.com/shiraabel), Facebook (http://www.facebook.com/shiraabel) or through the Hunter & Bard website contact us (http://blog.hunterandbard.com/contact-the-hunter-and-bard-team) About Jonathan Founded StudentEvents.com which was later acquired by StudyPortals. He interned at Goldman Sachs and Uventure and has a BSc, MSc (Cum Laude) from Rotterdam School of Management & the Wharton School of Business. Jonathan is passionate about working on projects on the bleeding edge of digital marketing, web analytics and conversion optimization @Reactful. He loves building quality products that make Reactful's customers extremely happy. Ping him if you are in the industry, he'd love to chat. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.