030 | Keith Wright: The Truth About Digital Ads—Bots, Budgets, and Better Results

Join Stephen Lowisz as he dives deep into the world of go-to-market strategies with marketing expert and entrepreneur Keith Wright. From the boardrooms of General Motors and Google to building his own venture, SweepLift, Keith’s story is packed with valuable lessons and actionable insights. In this episode, you’ll discover how Keith leveraged incentives to revolutionize lead generation, developed strategies to overcome challenges in digital advertising, and mastered platforms like LinkedIn and Meta for B2B marketing. Whether you’re dealing with bots, struggling to optimize ad spend, or looking for that perfect campaign formula, their conversation unpacks it all. Stephen and Keith also explore the nuances of creative messaging, scaling campaigns, and understanding what truly catches your audience’s attention. Packed with practical tips and engaging anecdotes, this episode is a must-listen for anyone interested in sales, marketing, and data-driven advertising. 🔗 Don’t miss this episode—tune in now and get ready to elevate your go-to-market game!