030 - Re-Engagement Part 1

Need more sales? Think that to get more sales you need to get more new leads? You could actually raise sales by re-engaging the leads you already have. All those leads who weren't ready to buy, or went off the grid? What it takes is reigniting a relationship with those leads, providing them value, and solving their pain points. Jared Kimball, a demand gen specialist, joins David Bonney and Carey Ballard to talk about the concept of how to re-engage leads. Make sure to tune in in two weeks as they dive deeper into what you need to re-engage leads and the strategy behind doing so. Want to get down the basics of lead capture? Check out our ebook, "The Small Business Guide to Capturing Leads." Mentioned in this episode:  Typical vs Perfect Customer Lifecycle Check out this and other episodes at smallbusinesssuccess.com.