#030: Strata Stories - How to optimize your front desk for more sales (feat. Jerry Durham)

On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company.We dive into:1. What the first 45 seconds of a new patient call should sound like at your clinic2. Understanding who the end user is vs who the decision maker is when selling your PT or OT services3. Why the insurance company is NOT your customer and the importance of disconnecting from the payer sourceStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing