030 - The Art Of Influence w/ Bas Wouters

Send us a text Can the tactics of influence be both ethical and effective? This episode features Bass Wouters, the CEO and co-founder of the Cialdini Institute, and author of the thought-provoking book "Online Influence."Join me, Mike Vera, as we delve into the mechanics of persuasion and the ethics that surround it. What tools and tactics does Bass Wouters utilize to foster positive change in individuals and businesses? How does he navigate the ethical tightrope of influence, especially in areas directly impacting health?This isn't just an intellectual exercise; it's a practical guide. Whether you're a fellow health coach wrestling with the ethics of persuasion or a critical thinker interested in the dynamics of influence, Bass Walters offers actionable insights that you can apply immediately.As a special treat, we engage in a real-time thought experiment to develop a fictitious influence campaign, echoing a similar experiment from one of our earlier episodes. The episode closes with essential advice for health coaches on how to ethically influence clients towards better health decisions without crossing ethical boundaries.- Cialdini Institute - https://cialdini.com/ - Bas Wouters, CMCT - https://www.linkedin.com/in/baswouters-cmct/- Online Influence: Boost your results with proven behavioral science by Bas Wouters (Author), Joris Groen (Author) - https://amzn.to/3EOWHWn- Influence, New and Expanded: The Psychology of Persuasion by Robert B Cialdini PhD (Author) - https://amzn.to/3rzAjwW - Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D. (Author) - https://amzn.to/3Ptw3awLearn more about Bas and the work of Cialdini Institute, and grab a copy of "Online Influence," at the links above!__________________________________________________________________⏳ Stay updated on "Creating Time Wealth": https://www.redpillhealthandwellness.com/newsletter👓 Get the stylish BonCharge Glasses I wear—15% off with code 'healthy-and-awake'. https://bit.ly/3ZtPFPv🍏 Elevate your health with my coaching and online programs: www.redpillhealthandwellness.com📚 Books for critical thinkers—Healthy & Awake Book List: https://bit.ly/3PNN7Js💌 Get weekly health insights and podcast updates: https://www.redpillhealthandwellness.com/newsletter📢 Heads up: The links in the episode's show notes are affiliate links. Making a purchase through these links is a great way to support the show—at no extra cost to you!Twitter: https://twitter.com/red_pill_health  Facebook: https://www.facebook.com/healthyandawakepodcast  Instagram: https://www.instagram.com/healthyandawakepodcast/  Youtube: https://www.youtube.com/@healthyandawakepodcast  Rumble: https://rumble.com/c/c-3481244  LinkedIn: https://www.linkedin.com/in/michaelfvera/  TikTok: https://www.tiktok.com/@red_pill_health  New Healthy & Awake Telegram Community: https://t.me/healthyandawakeTimestamps:00:00 Bas00:00 Introducing Bas05:23 What does Cialdini Institute Do?06:59 What role did influenc</