#030 | The technology of attribution

A conversation with Praveen Das. In this episode, I'm joined by Praveen Das. Praveen is the co-founder and Chief Product Officer at Factors.ai, a B2B marketing attribution and analytics software company. Praveen has a long history in the analytics space, previously leading product at InMobi, a mobile advertising company. In this discussion, we unpack the technology of marketing attribution including the increasing importance of machine learning and artificial intelligence in the marketing analytics stack, how technology companies are addressing the changing tracking and privacy landscape and the value of attribution software. In this episode we talk about the hard problem of marketing attribution from the increasing importance of machine learning and artificial intelligence in the marketing analytics stack. How technology companies are addressing the changing context of tracking privacy and data collection, and also the value of attribution software. We further dive deeper into the highly complex topic, that is attribution. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find Praveen on LinkedIn.