#031 - As marcas estão com medo (dicas para você não errar)

from Branding em Tudo · host Galileu Nogueira

Cada ano que passa as marcas estão sumindo das datas comemorativas. Quando foi a última vez que você viu uma marca anunciando no Dia dos Pais ou no Dia da Mulher? Pois é, bem raro. O que é uma pena. Essas datas eram excelentes momentos para as marcas construírem seus atributos emocionais e estarem mais perto dos consumidores, mas o medo de "serem canceladas" é tão grande que elas preferem sumir e não comunicar nada. Nesse episódio discuto algumas ferramentas que podem te ajudar a não errar (ou evitar erros) nas próximas campanhas que você fizer. #branding #brandingemtudo #marcas #brand ---- Entre na lista de espera da Turma 07 da Imersão BDP > galileunogueira.com/bdp ---- Não deixe de me seguir nas redes sociais. Acesse: Instagram - https://www.instagram.com/galileunogueira Linkedin - https://www.linkedin.com/in/galileu/ ---- Apresentação: Galileu Nogueira (@galileunogueira) Edição de áudio e Sonoplastia: Pâmela Jucio Design: Mars Comunicação Redes Sociais: Brenda Barboni e Bê Aguiar RP: Rebecca Sturki

What this episode covers

Cada ano que passa as marcas estão sumindo das datas comemorativas. Quando foi a última vez que você viu uma marca anunciando no Dia dos Pais ou no Dia da Mulher? Pois é, bem raro. O que é uma pena. Essas datas eram excelentes momentos para as marcas construírem seus atributos emocionais e estarem mais perto dos consumidores, mas o medo de "serem canceladas" é tão grande que elas preferem sumir e não comunicar nada. Nesse episódio discuto algumas ferramentas que podem te ajudar a não errar (ou evitar erros) nas próximas campanhas que você fizer. #branding #brandingemtudo #marcas #brand ---- Entre na lista de espera da Turma 07 da Imersão BDP > galileunogueira.com/bdp ---- Não deixe de me seguir nas redes sociais. Acesse: Instagram - https://www.instagram.com/galileunogueira Linkedin - https://www.linkedin.com/in/galileu/ ---- Apresentação: Galileu Nogueira (@galileunogueira) Edição de áudio e Sonoplastia: Pâmela Jucio Design: Mars Comunicação Redes Sociais: Brenda Barboni e Bê Aguiar RP: Rebecca Sturki

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#031 - As marcas estão com medo (dicas para você não errar)

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This episode is 31 minutes long.

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This episode was published on August 23, 2022.

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