Building brands bottom-up balancing Nordic minimalism with Italian flair | with Joonas Mäkilä, Co-founder of Mother's Milk Beverages (Helsinki, FI & Prague, CZ) | 031

Join The Maffeo Drinks Substack for Episode Analysis!In episode 031, Chris Maffeo had the honor of meeting in person with Joonas Mäkilä, a close friend and Co-founder of Mother's Milk Beverages, a Spirits Company based in Finland. He is a Finnish Commercial Advisor with two decades of experience in FMCG multinationals, private equity-backed hospitality groups, and other industries. We hope you will enjoy their chat. This is a video episode if you watch it on Spotify. About the Host: Chris Maffeo About the Guest: Joonas Mäkilä Time Stamps (2:00); Lingoncello Launch (9:10); Breaking Into Outlets (11:50); Taking Advantage of The Back Bar (13:50); A Outlet Owner's View of Attempted Sales (18:38); Small & Big Brands (28:45); Brand Stories (38:00); Target Occasion > Target Consumer (40:20); Expand Or Focus Distribution (50:00) Win at Home (57:00); Internal Competition (1:02:35); Cash Efficiency This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.