031: Inside the Dragons' Den with Matt Jones

What is it actually like in the Dragons' Den?In this episode, I’m joined by Matt Jones, founder and CEO of Rebel Lion Advertising. Matt has cemented his reputation as a trailblazer with multiple prestigious awards and industry recognition, including the Creative Entrepreneur of the Year at the Great British Entrepreneur Awards, not once but THREE times! He has also been awarded fellowships by the Chartered Institute of Marketing and the Royal Society of Arts and become a Companion of the Chartered Management Institute.In 2018, Matt founded MESOA skincare, offering premium products that help men look, smell and feel great. In April 2022, Matt appeared on the season finale of Dragons' Den to pitch for investment. He shared his business journey and vulnerabilities in front of the Dragons, as well as the 3 million+ people who were watching at home.In our conversation, Matt shares his insights from his experience in the Den. We’ll cover the whole process from application to airing, what goes on behind the scenes, and what being on the show has done for him since the episode aired.So, let's get stuck in…This podcast is brought to you by Moja.Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.See how your profile is currently performing: https://mym-btb.scoreapp.com/…Matt’s Pitch:https://www.youtube.com/watch?v=3d5rXyFYx1cConnect with Matt:https://www.linkedin.com/in/mattjonesceo/Connect with Sophie:LinkedIn: www.linkedin.com/in/sophie-millikenInstagram: www.instagram.com/moja_sophie/X/Twitter: www.twitter.com/Moja_Sophie