031: Mastering The Power Of LinkedIn w/Viveka von Rosen

I feel like today’s show is going to give the listeners of ‘Experts’ a special edge over everyone else on LinkedIn. That’s because my guest today, Viveka von Rosen focuses 100% of her time and energy only on LinkedIn. She even ranks #1 in Google for “LinkedIn Expert” (try it!).Today, Viveka will teach us why it’s important to be on LinkedIn (and how a poor profile can actually harm you or your business). She gives a full, spontaneous critique of my profile (with actionable takeaways for everyone). And I have not edited it yet so you can see exactly what she is critiquing (but check soon! I will get to updating it!)She teaches us some secrets to getting the very coveted testimonials – and tons more!NEW: you can now ask me a question by leaving me a voice message here – and I will answer on an upcoming show!Listen to this week’s episode now:Don’t forget to subscribe on iTunesLinksI’m On Linked In – Now WhatDan on LinkedInViveka’s LinkedIn AccountViveka on TwitterLinkedIn Header Template (please email me – [email protected] – normally a paid tool, Viveka offered this for free to Experts listeners!)Linked Into BusinessLinkedIn Sharing BookmarkletLinkedIn Experts Google Plus CommunityRequest Recommendations on LinkedInPeopleViveka von RosenJason AlbaGary VaynerchukSteve DottoCon SweeneyAgendaViveka’s backgroundWhy is LinkedIn Important?Free vs Premium AccountSetting up ProfilePersonalize the URLHave a good picture (that resembles you)Add a background imagePut your business phone number above the foldPut your email address above the foldAdd a landing page, unique URL, website, etcAdd media links (videos, powerpoint presos, podcasts, slideshare preso)Networking“Know your audience.”Use Advanced Search optionFind trends via people who view your profile“You’re never going to conduct a business deal (just) on LinkedIn.”Light TouchesLinkedIn Endorsements“It’s always better when someone says you’re awesome rather than you saying so.”Try to get (at least) two endorsements per skillAsk for a recommendation (give the person talking points)The post 031: Mastering The Power Of LinkedIn w/Viveka von Rosen appeared first on Evolving SEO.