032 | Dasha Samson: Breaking Down ABM Success

Get ready for an insightful deep-dive into cutting-edge go-to-market strategies with host Stephen Lowisz and guest Dasha Samson, Director of Demand Generation at inMoment. Together, they unravel the art and science of demand gen, with fresh takes on topics like account-based marketing (ABM), hyper-targeted personalization, and the pivotal role of data in driving success. Discover how Dasha uses tools like Terminus and Dream Data to optimize targeting and segmentation, craft tailored customer journeys, and keep acquisition costs under control. Learn about the practical ways AI is reshaping marketing, from streamlining content creation to enriching customer insights. And don’t miss Dasha’s tips on balancing BDR efforts with ABM strategies and using customer experience (CX) insights to fuel growth. This episode is packed with actionable insights for marketing pros looking to stay ahead in an evolving landscape. Whether you’re an ABM enthusiast, interested in CX, or searching for innovative ways to scale your demand gen efforts, this conversation has something for you. Tune in and connect with your next big idea!