032 - Re-Engagement Part 2

Ready to re-engage your leads? Let's talk strategy. There are three steps: Collect leads, re-engage and drive them to an offer, and make it easier to purchase. David Bonney, Carey Ballard, and demand gen specialist Jared Kimball talk about ways to do those three things through low-entry point offers. Got a bunch of small offerings? You can create campaigns to warm your cold leads and close a sale. Have a service-based business with high price tags and find it hard to get people to commit? We have a fix for that. And watch for episode 34 in two weeks, when we drill down even further into the specific tactics for re-engaging your leads. Mentioned in this episode: "Yes" by Robert Cialdini Project Planning Framework The Typical vs Perfect Customer Lifecycle Need some lost leads to re-engage? Try our "Top 10 Places to Find Lost Leads." Check out this and other episodes at smallbusinesssuccess.com.