032 Richie Young: Athlete, Entrepreneur, and Storyteller in the Sports Business World

On this episode of the Sports Business Leaders Podcast, Justin sits down with Richie Young, a former Division III baseball player turned entrepreneur and ghostwriter for health and wellness professionals.Richie shares his journey from the baseball field to careers in sales, e-commerce, and ultimately building his own company, Vision Global. He talks about how the lessons of athletics—discipline, resilience, and teamwork—translated into his business career, and why digital storytelling is one of the most powerful ways to build trust in today’s noisy marketing environment.The conversation explores how founders, athletes, and executives can grow their audiences online by being useful first, educating through content, and creating authentic engagement. Richie also dives into the role of email marketing, the importance of industry connections, and the value of networking opportunities at SBL events.If you’re building a brand, looking to stand out in a crowded market, or simply want a playbook for earning trust online, this episode offers practical insights you can put into action right away.