032:The Hidden Reason You’re Not Doing What You Know Works

from Born To Be Brilliant · host Lucy Shrimpton

You already know what to do, eat better, show up online, be consistent, so why aren’t you doing it? In this powerful episode of Born To Be Brilliant®️, Lucy Shrimpton unpacks the hidden reason high performers fall short on the very habits they know create success. It’s not laziness. It’s not lack of willpower. It’s something far deeper: your identity and subconscious programming. Discover why you keep self-sabotaging the habits you say you want, how your nervous system might be keeping you "safe" from growth, and the practical steps to realign your actions with who you truly are. If you’ve ever thought, "I know what to do, so why don’t I do it?", this one’s for you. Connect with Lucy Shrimpton: Website – https://borntobebrilliant.co/lucyshrimpton.com Instagram – @iamlucyshrimpton Facebook – Lucy Shrimpton Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

What this episode covers

You already know what to do, eat better, show up online, be consistent, so why aren’t you doing it? In this powerful episode of Born To Be Brilliant®️, Lucy Shrimpton unpacks the hidden reason high performers fall short on the very habits they know create success. It’s not laziness. It’s not lack of willpower. It’s something far deeper: your identity and subconscious programming. Discover why you keep self-sabotaging the habits you say you want, how your nervous system might be keeping you "safe" from growth, and the practical steps to realign your actions with who you truly are. If you’ve ever thought, "I know what to do, so why don’t I do it?", this one’s for you. Connect with Lucy Shrimpton:Website – https://borntobebrilliant.co/lucyshrimpton.comInstagram – @iamlucyshrimptonFacebook – Lucy Shrimpton Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

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032:The Hidden Reason You’re Not Doing What You Know Works

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This episode is 24 minutes long.

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This episode was published on November 4, 2025.

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