032: The Power of Neuromarketing to Create Knee-Jerk Preference for Your Brand

Marketers love to disrupt some new thingamajig into the next big thing. So, is neuromarketing the newest trend to make marketers crazy about customers' cognitive decision making, or is it just a crock of B.S.? In fact, what is it? In episode 32 of The Heart Of Marketing podcast, John Gregory Olson and I, Jayme Soulati, accomplish more banter and ask more questions about the philosophical nature of neuromarketing. Together we jump in and out of this newest trend to dive deeper into the brain waves of customers to determine how, when and why they buy. Here's a little secret…I truly consider neuromarketing as a crock; after all, hasn't marketing been managing customer behavior for decades already?  What do you think? Throughout this episode, we provide solid examples from The Pepsi Challenge, Chester Cheeto for the Cheeto Eaters (a new fan created by me), Coca Cola's Share A Coke campaign, and the Zyppah. I posed to John a question about that bag of chips with new packaging that was too loud. Do you remember? If you recall that brand of chips, drop us a review on iTunes and we'll send you a book by Scott Hornstein called "Opt-In Marketing, Increase Sales Exponentially with Consensual Marketing."  Here's a hint, I wrote a blog post about this a few years ago when the topic was #RockHot! Does your marketing campaign thrive on the neural aspects of thought, emotion and behavior? Should it? Get more insight on this nascent field of marketing and listen for more episodes on the topic because we've only just begun! And, listen for our next episode on Vitamin Water and Coca Cola! Resources Neuromarketing: Pseudoscience no more by Roger Dooley via Forbes Using positive framing to sell, by Roger Dooley