#033 - Scott Ellison - 'Go to market' in the construction tech

Excited to share this brilliant and latest episode of the Bricks and Bytes Podcast, where we take a deep dive into the world of construction, technology, and business. In this episode, Scott Ellison, a strategy consultant, talks about his personal connection to the construction industry and his journey to becoming an advisor and investor in tech companies. Here are some of the highlights: ⁃ How Scott's personal connection to the construction industry started with his uncles, who were general contractors, and his job working in a hardware store. ⁃ The impact of the ubiquity of smartphones, cloud, and SaaS on the construction industry and how it has led to a slower but steady shift towards digitisation. ⁃ The importance of software infrastructure in construction tech and how it needs to be laid down first before we can fully appreciate the benefits of new ways of capturing information. ⁃ Go-to-market strategies, such as product-led growth that have created value in certain sector. Tune in to the episode to learn more about Scott's insights and his thoughts on the future of the construction industry! If you’re enjoying our podcast, please leave us a review! This helps us get more amazing guests to give you guys the best and most informative content on technology in the built world. --------------------------------------- Scott Ellison - Investor | Advisor | Judge | Mentor --------------------------------------- Today's Sponsor: beta - Construction and technology network platform - connecting the tech industry with traditional partners. Chek: www.the-beta.com --------------------------------------- Timestamps: 00:00:00 --> 00:01:05 - Intro 00:01:05 --> 00:01:45 - Sponsor 00:01:45 --> 00:03:33 - Scott's background and personal connection to the construction industry 00:03:33 --> 00:04:26 - The impact of technology on the construction industry 00:04:26 --> 0006:38 - The importance of software infrastructure in construction tech 00:06:38 --> 00:08:12 - The challenge of data islands and pockets in the construction industry 00:08:12 --> 00:10:40 - Go-to-market strategies in built tech, and how it can make or break a startup 00:10:40 --> 00:13:06 - Table stakes in the game of building a successful startup 00:13:06 --> 00:14:35 - Playbook in construction tech  00:14:35 --> 00:20:30 - Introduction to the concept of Product-Led Growth (PLG)  00:20:30 --> 00:24:25 - The unique dynamics of construction industry 00:24:25 --> 00:26:04 - The concept of respect to disrupt ratio 00:26:04 --> 00:27:17 - Setting up a strategy for a startup  00:27:17 --> 00:32:35 - The challenges faced by people from outside and inside the industry when introducing change 00:32:35 --> 00:34:52 - Key metrics in early-stage investing  00:34:52 --> 00:37:41 - Individual (jockey) over the idea (horse) in early-stage investing 00:37:41 --> 00:39:15 - Exciting ideas and technologies in construction tech  00:39:15 --> 00:41:02 - Scott's advice to companies in the construction tech on hiring, firing, marketing and finance  00:41:02 --> 00:42:25 - The student debt crisis in the US and how it impacts the construction industry's ability to attract top talent 00:42:25 --> 00:44:43 - Robotics and technology changing the construction industry workforce 00:44:52 --> 00:46:36 - Thoughts on hot trends in construction industry  00:46:36 --> 00:48:55 - Scott's passions 00:48:55 --> 00:49:37 - Top skill for entrepreneurs 00:49:37 --> 00:50:10 - More information about Scott  00:50:10 --> 00:50:28 - Outro