033 – The Video Advantage an Easy Way with Alfred Poor

Alfred has been a solo-preneur for more than 30 years, and has a particular interest in effective marketing strategies for very small businesses. A graduate of Harvard, he has built his career on explaining complex concepts to people in ways that they can put to practical use. Alfred is a full-time professional speaker and writer, and is the author or co-author of more than a dozen books including “Power Marketing for Small Business: How you can boost sales with low-cost video.” On the personal side, Alfred is a sailor and a musician, playing mandolin in a bluegrass band. Motivational Quote Video Insights The challenge of a small business owner [5:01] Why is video important to business [7:17] [27:02] How to get a video made [7:50] The first video you should make [10:41] The 3 most important elements of a video [13:55] The PEACH Principle [16:53] Success Trait His ability to communicate effectively and explain things in a way that people can understand and put to action Productivity/Lifestyle Tool Evernote – A cross-platform, freemium app designed for note taking, organizing, and archiving Valuable Book The New Rules of Marketing and PR by David Meerman Scott Contact Links Website Facebook Twitter LinkedIn Google+ If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue