034: Clear Goals Start With WHY

Our WHY is now coming into play, this is going to give our GOALS  direction   We should have two main goals at all times.   An overarching ultimate goal and the current year goal. This may sound counterproductive at first like chasing two rabbits end with none. But in this case these two are mutually beneficial yin and yang   A simple example is a blog and a blog post you have the main carrier the blog but it's the blog post that makes it viable you can't have one without the other both are necessary for the other.   Everything  you do moving forward needs to lead to both of these goals.   What is that you really want? Be honest with yourself. This is your chance to create exactly the type of lifestyle.   I wanted to be a hair stylist until I realized that was not the life I really wanted. A business that is solely dependent on my singular abilities, plus crazy hours and crazier client expectations! No thank you.   Why is it important to you?  Keeps you up at night.   Why is it important to the person you want to serve?   This is important because these answers are going to drive our decisions with the goals and objectives we set in our strategic planning exercise.   Links: SMART Goals