034 Data在营销领域的应用

在星光熠熠折射出的光环与浮华、KOL们光鲜的外表下，无数的代言和广告背后其实被一组组看似平凡的数据所支撑。想知道为什么你的爱豆可以从众人中脱颖而出，被品牌方爸爸选中？品牌们与KOL又是如何利用数据合作达成回报利益最大化？在浩如烟海的数据中如何找到target data并将social listening发挥极致？本期分享有幸邀请到资深营销运营专家Donna，从业内人士的角度为大家展现数据如何主导营销领域的各种行为。【嘉宾】Donna天猫商家运营专家，在营销分析和营销数据驱动商业解决方案领域有5年工作经验，曾任职于4A广告与公关公司的数字团队，毕业于罗彻斯特大学营销分析专业。【时间轴】01:43 嘉宾自我介绍02:30 营销领域的四大参与者08:54 数据从何而来 11:10 social listening的定义与用途 14:10 使用social listening的步骤 20:24 巧用social listening：欧莱雅与花西子的营销分析 39:00 什么样的人适合做social listening 42:37 代言人为什么TA？ 50:53 营销人回国 VS 不回国【主持&策划】大白白【后期】ZZ【音乐】Fortune Flow by KirillLuzin【关于我们】Ladies Who Tech Digital是基于线上分享活动的科技女性交流平台，全部由志愿者无偿在业余时间组织推广，邀请科技领域各行各业的女性，分享她们的专业项目和经验实例，以增进不同行业、不同资历、不同国家之间的交流学习。目前已成功吸引了数千人次的观看和参与，分享内容涉及软件工程、数据科学、产品、设计、创业、能源、制造业、职业发展等。欢迎搜索订阅「LadiesWhoTech」苹果Podcasts | 喜马拉雅 | 小宇宙 | 小红书 | 微博 | 哔哩哔哩 |公众号「LadiesWhoTech Digital」加群请加管理员：hanm_025

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034 Data在营销领域的应用

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This episode is 54 minutes long.

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This episode was published on January 10, 2022.

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在星光熠熠折射出的光环与浮华、KOL们光鲜的外表下，无数的代言和广告背后其实被一组组看似平凡的数据所支撑。想知道为什么你的爱豆可以从众人中脱颖而出，被品牌方爸爸选中？品牌们与KOL又是如何利用数据合作达成回报利益最大化？在浩如烟海的数据中如何找到target data并将social...

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