034: From Heartache to Hope: Journey into Insurance Entrepreneurship with Emma Astley

Summary  Emma Astley from CoverMyBubble shares her journey of starting her own insurance brokerage and the personal experiences that inspired her. She emphasises the importance of listening to clients and providing personalized insurance solutions. Emma also discusses the challenges she faced in the early stages of her business, including dealing with lead generation companies and the impact of the COVID-19 pandemic. She highlights the need for education and awareness around different types of insurance, such as bump cover and children's cover. Despite the difficulties, Emma's resilience and determination have led to the success and growth of her business. Emma discusses the challenges of changing the old-school persona of insurance and the importance of authenticity. She highlights the lack of awareness around pregnancy complications and the need for bump cover. She also talks about the misconceptions about insurance and the importance of consulting with an advisor to understand the available options. Emma’s story behind building the business is a true inspiration to many of us. Takeaways Educate and raising awareness about different types of insurance is key in supporting families' health in the long term Resilience and determination are key to overcoming obstacles and achieving success in business and life Authenticity is key in changing the old-school persona of insurance. Better training for advisors and collaboration between insurers and advisors can raise awareness about different insurance options. Building strong relationships within insurance is rewarding and impactful.