034: Growing A Subscription Business, Advise For Newbie SEOs w/John Doherty

John Doherty’s experience spans across everything from working in house managing SEO at Distilled NYC, to working within the Zillow group doing SEO for HotPads and now as a founder – of Credo – a marketplace for marketing companies. Because of this he has a wealth of knowledge to share.We get into a TON in this interview including – advice for newbie SEOs, how he builds his email lists, how to find a mentor, mistakes bad SEO agencies make – and how he attracts and sends 50+ leads to 35 marketing agencies per month.Enjoy!Don’t forget to subscribe on iTunes!LinksInterview w/ John Doherty (2011)JohnDoherty.comGetCredo.comThe SEO Tools We Couldn’t Work WithoutList Builder from SumoMoz Recommended ListPaddy Moogan’s Link Building BookInterview w/ John MuellerThe Hard Thing About Hard ThingsThe Four Hour WorkweekWhy Are We So BoredJohn’s FacebookPeopleJohn DohertyNoah KaganRand FishkinPaddy MooganNick EubanksJohn MuellerMike KingTom CritchlowRoss HudgensSujan PatelRichard BransonDan MartellAgendaJohn’s background“My first full-time SEO job was building links.”“It’s been beneficial to me as a marketer to see all the sides (in-house, agency, consultant, etc).”“People should try to experience both sides (agency and in-house SEO).”Credo“It’s a place where businesses looking to grow can find the right marketing agency/consultant.”“About 35 agencies and consultants are on the platform right now.”“Most months 40-50 leads are coming through.”Onboarding processMarketing Credo/Attracting Leads“Internal referrals have really built the platform (agencies currently on the platform).”“I have a few different email lists.”“I really saw the value of email lists while working at Hotpads/Trulia.”Building email lists“I try to be smart about how I use popups.”GiveawaysMistakes that (Bad) Agencies MakeQuality of workNo ReferencesSuspicious links in profileClient Profile“The minimum is $1000/month project.”Newbies Getting Into SEOImportance of mentors and more experienced peersFinding a MentorFind a personality fitShould be mutually beneficialAdwordsEntrepreneurs AdmiredGood Books“If you want to win be one of the people who try.”The post 034: Growing A Subscription Business, Advise For Newbie SEOs w/John Doherty appeared first on Evolving SEO.