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#034 マーケティングにおけるアドリビューション分析の考え方

EPISODE · Apr 20, 2018 · 39 MIN

#034 マーケティングにおけるアドリビューション分析の考え方

from デジタル･ビジネス最前線 ~ マーケティング･AI･データ･クリエイティブ･DX ~ デジトラ · host Digitra

#034 マーケティングにおけるアドリビューション分析の考え方 マーケティングにおいて顧客とのタッチポイントを確保することは重要なマイルストンですが、必ずしも一つとは限りません。 複数のタッチポイントのうち、顧客の意思決定に影響を大きく与えたものとは？ その分析を考えるためのフレームワークとして、数々のアトリビューションモデルが存在します。 ■ B2B Marketing Attributionhttp://www.bizible.com/hubfs/CMOs_Guide_to_B2B_Marketing_Attribution_by_Bizible.pdf?t=1448492364336 ■ Multi Touch Attribution https://www.bizible.com/blog/multi-touch-attribution-full-debrief

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#034 マーケティングにおけるアドリビューション分析の考え方

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